Tuesday, April 22, 2014

ATRA Announces Partnership with 1% for the Planet


Colorado Springs, CO --- The American Trail Running Association (ATRA) is a new nonprofit partner of 1% for the Planet, an alliance of over 1,200 member companies in 48 countries that give one percent of revenues to environmental causes.

ATRA is now eligible to receive donations from 1% for the Planet member companies, placing them among a diverse, global network of environmental organizations.  1% member businesses fuel this non-profit network through their annual contributions, which totaled over $20 million in 2013.  Partnership with 1% greatly expands the potential pool of funding to which ATRA can look to for support.

Newly approved ATRA contributes to a healthier planet by sharing our love for the environment on and off the trails. ATRA offers an event labeling program which is meant to provide standards to educate race directors and race competitors about the importance of providing and participating in safe events which include environmental awareness as a key component. ATRA encourages its members, and fans of the sport to assist in trail building and maintenance projects in their communities to support the terrain we all care about in our outdoor fitness pursuits.

Over 3,600 nonprofits worldwide are included in the 1% for the Planet network, and over $100 million has been funneled to its nonprofit partners to date.  “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful force in solving the world’s problems,” says John Tashiro, Interim CEO of 1% for the Planet.

“ATRA’s mission is to represent and promote trail and mountain running,” says founder and executive director Nancy Hobbs. “One of our stated goals is to be sensitive to the environment. With shrinking budgets for park and trail systems across the country, it is more important than ever to step up and get involved. To that end, we applaud event directors who require participants to log volunteer service on the trails. It is our hope that our constituents continue to work together to become a positive force to protect and sustain the trails we so enjoy whether this is in local communities, or nationally.”   

About 1% for the Planet
1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. More than 1200 member companies in 48 countries give back to this big blue planet through over 3600 nonprofit partners.  Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on.  To date, our network has given over $100 million back to blue. To learn more go to:www.onepercentfortheplanet.org.


About ATRA
The American Trail Running Association (ATRA) was formed in 1996, to support the trail and mountain running communities and offers individual, club, race, and corporate memberships. ATRA’s labeling program was instituted in 2012, to provide event standards for race directors and race participants. Trail Time is our informative quarterly newsletter provided in .pdf to members and viewed online at www.trailrunner.com. Through social media via Facebook, Twitter, Google+, ATRA blog, and monthly e-blasts, ATRA connects with members and fans of the sport. ATRA is a member organization of USATF, RRCA, Running USA, IMBA, and International Skyrunning Federation.