Monday, February 11, 2013

OrthoLite renews partnership with ATRA

The American Trail Running Association (ATRA) is pleased to announce that OrthoLite has renewed their partnership and will continue to be known as the official insole of ATRA. OrthoLite has been a major supporter of ATRA for nearly a decade, the most of which has been as an official partner.



“We are thrilled to continue OrthoLite’s sponsorship as the official insole of the American Trail Running Association for the sixth year in a row,” said Pamela Gelsomini, president of OrthoLite. “This partnership allows us to continually support talented athletes with the comfort and durability of OrthoLite insoles, and build long-lasting relationships among the trail running community.”

“Over the years, our partnership with OrthoLite has grown and prospered. Their support enables us to offer programs to our constituents and we are delighted to continue this relationship in the coming year,” said Nancy Hobbs, executive director, ATRA.

OrthoLite, one of the world’s leading suppliers of comfort insoles found in millions of pairs of shoes every year is the easiest way to upgrade and extend the life of any pair of footwear. Even better, $1 from each purchase goes directly to the Level Field Fund, a grant-giving program that strives to bridge the gap in funding to uniquely talented athletes.

OrthoLite Fusion insoles are designed to fit all athletic and outdoor shoes or boots. They are made with open-cell foam which allows air to circulate around the foot, keeping it cooler and drier inside the shoe. They are designed to wick moisture away from your foot leaving your foot cooler and drier. The product is enhanced with unique spring-back technology to ensure that your insole won’t flatten out and will retain over 95% of its thickness over time. They carry OrthoLite’s patented anti-microbial formulation (approved by the EPA and FDA) which fights fungus, bacteria and shoe odor. Best of all, they are lightweight, fully washable, and affordable.

OrthoLite Fusion insoles are available at ortholite.com or amazon.com for $19.99.

Story by Nancy Hobbs - Executive Director - American Trail Running Association